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A Letter from Our Founder – A Joyous Weekend Ahead

By on Aug 11 in Estate planning, Finance, Financial advisors, Other

When I think back to the founding of JSF 27 years ago, it’s impossible to not also think about the birth of my 1st daughter Alexa – who is now almost 26 years old. She and the firm grew up and experienced triumphs and obstacles alongside each other. Fast-forwarding to today, Alexa is preparing for her wedding this upcoming weekend!

As my wife Shari and I approach this milestone as parents, I can’t help but reflect on how we have reached this juncture. When I close my eyes, I still vividly see Pony rides in Griffith Park, running around Santa Monica Pier, countless camp adventures, journeying through school, and now this new chapter about to begin for her – and for us. It’s a poignant moment to take a step back and reflect on the path that brought us here and where we look to head next.

As many of you can attest, one of the biggest financial life shifts transpires around the birth of a child. Following the founding of the firm about a year prior, we were thrown headfirst into a whole new world yet again. My planning instincts kicked in and it was a time of immense growth and change for us personally and professionally, which only became more expansive as we later welcomed Jonathan and Olivia to our family.

An important part of the planning process we’ve adopted and finessed over JSF’s tenure is to be pleasantly surprised if life goes as planned – but more so to be as financially and mentally prepared as possible for life’s inevitable curveballs. As a firm, embracing the curveball translated to events like the financial crisis of 2008, where we not only endured through but emerged on the other side poised to continue building our firm. In these crises, life seemed insurmountable but looking back, it was the ability to be financially and emotionally prepared for the uncertainties in life that allowed us to persevere and eventually thrive.

This brings me back to the impending wedding weekend. At JSF, we relish the opportunity as your financial confidants to celebrate, cry, guide and walk alongside you during the many financial and life milestones that you experience. I’m grateful now to share my own milestone with you. Whether you’ve recently joined our firm or can remember when Alexa was a baby crawling around the office, I’d like to take this moment to personally thank each of you for your continued trust and support of JSF as we continue this journey together.


Jeff, Father of the Bride


L to R: Alexa, Jeff and Olivia (2004)


The information expressed herein are those of JSF Financial, LLC, it does not necessarily reflect the views of NewEdge Securities, Inc. Neither JSF Financial LLC nor NewEdge Securities, Inc. gives tax or legal advice. All opinions are subject to change without notice. Neither the information provided, nor any opinion expressed constitutes a solicitation or recommendation for the purchase, sale or holding of any security. Investing involves risk, including possible loss of principal. Indexes are unmanaged and cannot be invested in directly.

Historical data shown represents past performance and does not guarantee comparable future results. The information and statistical data contained herein were obtained from sources believed to be reliable but in no way are guaranteed by JSF Financial, LLC or NewEdge Securities, Inc. as to accuracy or completeness. The information provided is not intended to be a complete analysis of every material fact respecting any strategy. The examples presented do not take into consideration commissions, tax implications, or other transactions costs, which may significantly affect the economic consequences of a given strategy. Diversification does not ensure a profit or guarantee against loss. Carefully consider the investment objectives, risks, charges and expenses of the trades referenced in this material before investing.

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