Seta Keshishian joined JSF as a Financial Planner in January 2018. A Los Angeles native, Seta began her career in the banking side of the finance industry, working as a VP at City National Bank, Wells Fargo and First Interstate. She then stepped aside from corporate life to raise her two children, during which time she took on leadership roles in school organizations and assumed the financial management of her family’s business.
Once her children were grown and she began exploring options to re-enter the workforce, she became aware of the lack of financial planning services geared toward women. This became her motivation to return to school to pursue her CFP®, which eventually led her to joining us at JSF.
While her specialty lies in educating and advising women about their financial decisions, she is passionate about helping all types of clients, whether it is in preparing for unexpected life events and their financial impact, or simply to assist in providing guidance in overall financial decisions.
Outside the office, Seta enjoys spending time with her husband and two teenagers, cooking with her family, doing yoga and hiking. She earned her B.S. in Business Administration from California State University, Northridge and is currently completing the Financial Planning Program at UCLA. Seta is actively involved with the financial planning community as a Board Member of the Financial Planning Association of LA.
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