Louie Soon

Louie joined the JSF admin team as Jeff Fishman’s assistant in early 2025. She assists Jeff with coordinating meetings and travel, as well as helping the rest of our admin team to set up conference rooms and put together reviews. She loves being able to learn, understand and work alongside all the different personalities here at JSF. She also enjoys participating in our client and internal events and especially admires the different ways JSF gives back. Louie’s favorite part about working at JSF though, is being able to make Jeff’s life easier.

Before starting at JSF, Louie worked in the wholesale/retail apparel industry as Head of Operations, People Operations, and an Executive Assistant to the founder. She holds a B.A. in Psychology from CSU Long Beach.

When she’s not in the office, Louie can be found staying (very) active. She participates in many activities, ranging from volleyball, golf, and bowling to running, HIIT, yoga, Pilates and hitting the gym. Louie loves spoiling her child Kyle too (did we mention he’s a very cute French Bulldog?), as well as hanging out with her niece and nephew. But wait! If all of that wasn’t enough to keep Louie busy, she loves trying new recipes, playing trivia and board games, sewing, and arts and crafts. In any spare time that she has, she volunteers through various organizations and mutual aid efforts via community run clubs.